Feasibility study

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Executive Summary-This section should be written in letter form and addressed to the reader(s) of the study. This is a brief, concise overview of the key points appearing in each section of the study. Many times this is the only section an interested party will read. The length of the letter should be no more then one to two pages. This is the first section of the feasibility study, but the last section to be written. As you develop your study, you will uncover additional information that will change your original business concept. Product/Service-Describe your idea in as much detail as possible. Also explain how you came up with this idea and why you think it is viable. The Market-This part is critical. A sizable market or definite market niche must exist for your idea to be successful. This is where you need to show your research to prove it. It is also important to define the customer, identify various target markets and determine if the product/ service can satisfy their needs. The plan should also explain the way it will be sold to customers and what kind of distribution channels will be used. Price & Profitability-The venture’s profit possibilities are crucial. It is essential that you consider the price/cost ratios because they determine your gross margin. Use educated guesses based on research to complete this section. Plan for Further Action-After all your hard work and extensive research, you need to provide and explain the next steps that need to be taken. the paper needs to be 3- pages in length but 3 works for me. the business topic doesn’t matter as long as its relatable, the paper needs to be typed in the same order it was typed above.

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