Using Porter’s Generic Strategies, position Vera Bradley and discuss the effectiveness of their strategy.

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Using the Vera Bradley Case (#6), conduct a thorough analysis of the company’s strategy. ( Need to send as an attachment)

1. Conduct an analysis of the handbag and leather accessories industry using 5 forces analysis and PESTLE analysis as appropriate. Focus special attention on the company’s key rivals.

2. Using Porter’s Generic Strategies, position Vera Bradley and discuss the effectiveness of their strategy.

3. What are Vera Bradley’s key strategic strengths and weaknesses?

4. Analyze the financial performance of Vera Bradley, including key financial ratios. Would you describe the company as financially strong? Why or why not.

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