Public Advocacy: a summary proposal for an advocacy campaign or an analysis of an existing campaign in the public or private sector.

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(1) a proposal for a public advocacy strategy or campaign.

2) a summary proposal for an advocacy campaign or an analysis of an existing campaign in the public or private sector.

the presentations will be more of a sketch than a fully developed proposal.

creating a fact sheet showing understanding of the issue; “branding” the issue;

mapping out possible supporters and detractors; ascertaining if there is an effective coalition to support the issue;

defining a possible media campaign; monitoring progress on the issue; a plan to evaluate the effectiveness/impact of the campaign.

All citations from United States

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