Marketing: Create a consumer profile infographic for the same product

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you are required to choose a product of your choice. Once chosen, you will have to create a consumer profile infographic for the same product. Profiling your consumer gives you the opportunity to understand a range of key information about them – including their income level, location but more importantly buying behaviour. Researching your consumer to create a customer profile will help you to understand who they are, so you know how best to reach them from a marketing perspective. The profile needs to be supported by student’s understanding of the industry and current trends in industry. Please use my Athens > IBIS world to access industry profile. This Customer profiling should clearly demonstrate a profile of existing customers of the product with following distinct segments. • Demographics and role • How they perceive your chosen product • Self-concept and personality • Motivational factors • Emotions • Loyalty status • Current industry trends This file must be submitted as a ‘PDF’ document to avoid any technical issues that may occur from incorrect file format upload.

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