Marketing analysis of the company: Uber

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Please write 6 pages, provide bibliography page Conduct the following analyze below. In addition to the 7 sections listed below an Executive Summary should be listed first. Double-spaced Time Roman 12pt. (1) News. Trends and Forecasts 1. Where is the industry/market now in terms of growth? Are companies/supplier entering of leaving the industry/market 2. Where might it be in 3-6 months vs 1-5 years? 3. What trends are occurring in the market? (2) Economic Indicators 1. What kiacroeconomic factors might influence how an industry might do? 2. Is the industry affect by cyclical nature of the economy? 3. How much does the cost d specific factor of production affect the price? (3) Domestic vs International Markets 1. Is the industry strong or weak domestic., vs overseas? !sit affected by tariffs. fiscal and monetary policy etc. 2. Where does the industry make most of its profit? (4) Market Share 1. Who are the dominant players (both companies and countries) 2. What is the nature of the competition in the industry/market. 3. What the market structure? (5) Financial Information 1. Total $ size of industry 2. Compare revenues/sales. profits. and assets of the mark. leaders (6) InnoyationeNew Products 1. Does the industry come up with new products constant, or is it slow to change or develop? 2. Is there certain times of the year new products are announced? Are there seasonal factors? 3. Who are the primary customers? Describe them. 4. How is demand affected by price changes? (7) Legal and Regulatory Issues 1. What are the current or future regulatory issues which might affect the industry? 2. What are the major state. federal or international bodies which might have influence? 3. Are the any possible pending bills or regulations which might have significant impact?

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