Drawing on both the institution-based and resource-based perspectives, advise the management of the British company, highlighting some of the challenges and opportunities they should expect in the new market.

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A British manufacturing company has decided to enter the Singapore market. Its management is wondering whether to establish a wholly owned subsidiary or get into a joint venture (JV) with a local Singaporean partner. Drawing on both the institution-based and resource-based perspectives, advise the management of the British company, highlighting some of the challenges and opportunities they should expect in the new market.

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