Business Environment Dubai & U.A.E

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Scenario
You are on the College Career Council Committee and have been assigned to research and gather information on local industries to be able to offer career advice to students. In your research, gather information on the structure, legal status, sector and the purpose of the industries in Dubai and the UAE.
Task 1 (P1.1, P1.2, P1.3, M1)
1.1 Research and identify four different types of organisation in Dubai for information to be able to offer advice to student members. P1.1, M1
Guidelines: Identify and provide examples of four different types of organisation and explain the legal structure, purpose and the sector to which they belong to achieve pass. Demonstrate and effective approach to study and research to achieve M1.
1.2 List the stakeholders for one of the examples you provided in Task 1.1 and describe the extent to which the organisation meets the objectives of those different stakeholders. P1.2
1.3 Explain the responsibilities of your selected organisation and the strategies employed by the company to meet those responsibilities. P1.3,
Guidelines: In your response, consider stakeholder interests; conflict of expectations; power influence matrix; satisfying stakeholder objectives; legal responsibilities and ethical issues to achieve P1.3.
Overview
The UAE has seen much development over the last forty years and presents a completely different picture from that of its humble beginnings. Much of this development, of course, has been down to the efficient use of the country’s resources – namely oil.
Task 2 (P2.1, P2.2, P2.3, M2)
2.1 Discuss how the UAE allocates its resources now and explain the type of economic system it employs. P2.1,
2.2 Explain and assess the impact of GDP, structure, population, labour force and balance of payments on business organisations you selected in Task 1 and how this will in turn impact their activities in the UAE. P2.2
2.3 Evaluate the impact of competition policy and other regulatory mechanisms on the activities of the organisations you selected. P2.3, M2
Guidelines: Evaluate the impact of government policy on the working of organisations in terms of project costs, borrowings, competition policy and how the labor and industry policies influence organisations.
To achieve M2, provide evidence of the relevant sources of information used and demonstrate how complex information/data has been synthesised and processed.
Overview
The UAE is a hub for tourists and a gateway to the GCC and the Far East. It offers one of the best infrastructures for new businesses in the Middle East and many local and international companies thrive. Examples of such are Spinney’s, Carrefour, Marriott Hotels, Debenhams, McDonalds and banks such as Citibank, HSBC, Mashreq and Standard Chartered to name but a few. The Government has made the effort to promote the UAE as business hub and as a result, has also won EXPO 2020. All this makes the UAE good for business and for future growth with adequate support from investors, government and business across the globe.
NIVE | Assignment Brief | Apr 2015 Page 4 of 4
L5
Task 3 (P3.1, P3.2, P3.3)
3.1 Explain how market structures would determine the pricing and output decisions of any two of the organisations in the overview. P3.1
3.2 Discuss the way in which market forces help shape organisations in the UAE using examples of the businesses in the overview. P3.2,
Guidelines: illustrate your response with examples of supply and demand, elasticity of demand; elasticity of supply; customer perceptions and actions, pricing decisions; cost and output decisions and economies of scale.
3.3 Judge how the business and cultural environments shape the behaviour of one of the organisations in the overview. P3.3
Guidelines: in your response you may use a P.E.S.T.L.E analysis for your organisation to explain the business environment.
Task 4 (P4.1, P4.2, P4.3)
4.1 One of the business organisations in Task 3 is Debenhams, a company founded in the eighteenth century as a single store in London that has now grown to 178 locations across the UK, Ireland, Denmark and now the Middle East. Discuss the significance of international trade that has influenced Debenhams and its growth. P 4.1,
Guidelines: you could consider market opportunities, global growth, protectionism, World Trade Organisation (WTO), the impact of the European Union and factors affecting the UK economy in your response to this task.
4.2 Analyse the impact of global factors on Debenhams. P4.2
4.3 Evaluate the impact of policies of the European Union on Debenhams stores in the UK. P4.3, D1
Guidelines: research European Union policies and evaluate how they impact Debenhams stores in the UK.
Assignment M3, D3 and D2
To achieve M3, use appropriate structure, logical and coherent paragraphs and appropriate technical language throughout your assignment. Demonstrate convergent and lateral thinking in all tasks to achieve D3. Your assignment should be completed solely by you that would

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