CONSUMER BEHAVIOUR

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CONSUMER BEHAVIOUR

Individual Essay Task Details

Each student is to select one of the essay topics below (one topic only) and write an essay of approximately 2500 words. The paper must be cited and referenced in APA 6th edn. with relevant, adequate (at least 15 and no more than 20 different academic sources) and up-to-date academic references.

Topics: 1. Discuss the concept of status consumption with regard to how a marketer might be able to use status to market a specific brand or product type.

OR

Topic 2. Discuss the role of materialism and religion in the spread of global consumption or brands. How might materialism and religion help or hinder the spread of a global consumption culture?

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